DIVE IN
Dive in
We are an international research agency ready to dive into the trends, needs, experiences and expectations of consumers,
utilising our findings to create new opportunities for our clients' products and brands.
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Innovation
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Our Services
We travel the Globe blending traditional research methods and the latest developments in digital consumer feedback to allow us
to tell the story of your consumers' lives and uncover commercial opportunities for you brand.
River Blog
Crossing the AI chasm: River’s journey so far
Crossing the AI chasm: River’s journey so far As a boutique agency with a strong focus on tech and digital channels, we’ve been hearing and seeing the impact of Generative AI for the last couple of years. But since the arrival of Chat GPT in the consumer space, it has been interesting to see how…
River Blog
Cryptocurrencies: are you all in?
If you’ve been watching the World Cup of late you may have seen an interesting ad during the break for Hdac: https://youtu.be/s8EcrSjb85o As far as we know this is the first time blockchain technology has been promoted to the mass market via TV (in the UK at least) but it is certainly a sign…
River Blog
Is this the Novel for Our Sector? – Review of ‘Satin Island’
I haven’t entirely decided how to take Satin Island. It’s either a clever and highly nuanced satire of the knowledge and consultancy sectors at their most beard-stroking and hubristic. Or it’s a rather abstract, beard-strokingly impressionistic musing on ‘the patterns that surround us’ and the connectedness of, well, everything. Either way, it’s an impressively imagined…
River Blog
The River guide to consumer generated innovation
At River we don’t believe that you can package ‘innovation’. The approach you take depends on your product category, target audience and organisational culture – as well as the geographic markets you’re operating in. But there are some ground rules you should follow that our experience and expertise allows us to map out in or…
River Blog / Travel
Research in Africa: a whistle stop tour
River has just got back from a whirlwind tour of South, Central and Sub Saharan Africa. We’ve talked Food, TV, Drinks and Technology. It’s been fun, exhausting, eye-opening and inspiring. A lot of trips follow the dull route of “hotel, cab, meetings and repeat”. But not Africa – Africa always has the ability to surprise…
River Blog
Sorry To Be So Direct…
I’ve always considered myself fairly tech-savvy, but First Direct have truly been challenging my levels of technological patience over recent weeks. For 15 years I have been a very loyal customer of First Direct – the UK’s first ‘direct’ bank – and was always proud to have been one of the first ‘online bankers’ in…
